Head of Commerce and Lifecycle

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Do you think leading the commercial strategy and managing the web/mobile funnels for the Star Stable Online franchise sounds like the right opportunity for you? Then look no further! We are now hiring a Head of Commerce and Lifecycle. In this role, you report directly to our CMO.

As Head of Commerce and Lifecycle at Star Stable you:

  • Lead the commercial strategy for Star Stable Online franchise working with the franchise product owner to deliver more value to players throughout their lifecycle and drive key KPIs.  
  • Build the strategy for customer offers working with our BI and Game team to drive in-game and subscriber KPIs.
  • Manage our digital web and third party storefronts, and consult with in-game economy design lead on in-game storefront strategy.
  • Assess opportunities for third party distribution in select markets/with select partners to drive greater reach and sales. 
  • Manage relationships with third party partners including Apple, Google, Amazon to create new opportunities for promotion.
  • Assess new business models for current and future products together with Game team, Finance and BI.
  • Manage the web/mobile funnel for Star Stable Online Franchise.
  • Work with teams across the organization to monitor funnel performance, set funnel objectives, optimize targets and focus areas, and prioritized KPIs for each area of the funnel.
  • Build out A/B testing strategy and plans for the web/mobile funnels together with our teams.
  • Review funnel performance regularly and provide recommendations to cross-functional teams on prioritized actions to optimize outcomes.
  • Build a lifecycle strategy and plan for priority player groups, identify what attributes result in a successful player and work with cross-functional teams to build successful player outcomes. 
  • Build business cases for enhanced and new features and capabilities to target players within the SSO ecosystem.
  • Drive the technology requirements with Web Team, BI and Game Team to enhance our capabilities to target players across owned channels with unique offers at different points in their lifecycle to drive desired outcomes. 
  • Assess what software/tools we need to support our lifecycle marketing efforts and build business cases to demonstrate value and priority. 
  • Lead a team of direct reports focused on commerce and lifecycle management across our franchises and products.

Experience & qualifications:

  • At least 5+ years of experience in e-commerce, lifecycle management and digital marketing experience in a consumer facing digital business/company. 
  • The ideal candidate will have at least 3+ years of experience in a similar role, preferably in the games industry. 
  • Strong commercial mindset and business acumen to funnel management.
  • Able to build strong working relationships with team members, stakeholders and key partners.
  • Experience in building and managing relationships with third party partners including Google, Apple and Amazon.

About Star Stable:

We are passionate and happy with 150+ creative brains from 20 different countries, dedicated to creating immersive and inspiring experiences for a global audience of girls. Founded in 2011 in Stockholm, Sweden, we are the makers of the popular adventure game Star Stable Online - the currently 1# ranked and fastest-growing horse game in the world.

Over the years we have extended our product line to music, publishing and several apps, continuously working to improve, grow and fulfill what’s at the heart of our mission – to inspire, to celebrate the power of sisterhood and to have a meaningful global impact, transforming the gaming industry into a more open-minded and inclusive environment.


A lot of our employees and members of the hiring teams are currently on their summer vacations. Due to this, it might take a bit longer for us to review your application. We still urge you to show an interest in the position and we will get back to you with an answer as soon as we can.

Or, know someone who would be a perfect fit? Let them know!

Then join our team.

We are a passionate bunch from all walks of life, working together to make products for girls that inspire and celebrate the power of sisterhood. We aren’t afraid to challenge conventions, driven by the mission to transform the gaming industry into a more open-minded and inclusive environment. Believing that everyone should be able to be whoever they want to be, we create cultures of kindness, connection and belonging.

Sounds good but also pretty ambitious?!? Damn right. Changing the industry takes talent – and that’s why we need you!

Already working at Star Stable?

Let’s recruit together and find your next colleague.


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