Head of Global Brand Management and Product Marketing

Star Stable Entertainment has an exciting opportunity for the Head of Global Brand Management and Product Marketing! This is a new position and you will be a member of the Marketing team reporting to the Chief Marketing Officer. We’re looking for someone who has experience in building brand and product strategies and roadmaps, launching games and marketing campaigns and managing live services across a variety of platforms. Sound like you? Keep reading!

What you will do
As the Head of Brand Management and Product Marketing you will be responsible for setting the multi-year brand and product strategies. You will define the brand identity, its personality and values, the target audience, how the product is positioned in the marketplace, the communication strategy and key performance indicators together with stakeholders across a portfolio of IPs. In this role you will also:

  • Provide player, product, market trends and competitive insight, understanding and expertise to identify opportunities to delight players and grow the business.
  • Partner with development teams to build strategies, plans and priority KPIs for in-game/in-app content and service capabilities.
  • Partner with key stakeholders across game, publishing, music, apps to evaluate and prioritize in-game/in-app integration opportunities across each IP.
  • Represent the voice of the player by utilizing insights and analytics to influence product development and messaging to inspire players to dive into our magical world of Jorvik.
  • Collaborate on marketing strategies and tactics to build global marketing campaigns that grow brand awareness and fan love.
  • Deliver the brand identity, creative direction and communications for all marketing campaigns.
  • Work closely with core team members to discuss new game concepts and long-range product strategy for new IPs.
  • Lead, coach and enable a team of specialists across brand strategy, product marketing and brand execution.

Experiences and Qualifications

  • Ideally 10+ years of experience launching and/ or managing brands within the videogames and/ or consumer products or entertainment space.
  • Depth of experience in major areas of marketing including brand strategy and product marketing, digital marketing, commercial activation or games as a service marketing.
  • Experience in working with consumer, market and competitive insights to shape product strategy and position a product in the marketplace.
  • Strong business acumen; able to evaluate business cases/ opportunities and prioritize them against business goals, player sentiment and brand awareness.
  • Excels at establishing and fostering strong relationships, excellent abilities to provide clear and concise direction/feedback and strong stakeholder management.
  • Customer centric and driven by the priority of exciting and delighting fans.
  • Passionate people leader who is motivated by coaching and enabling people to do their best work.

About Star Stable

Star Stable Entertainment AB offers an international and fun workplace driven by passion and innovation. Our game Star Stable Online (SSO) is a vast online multi-player adventure game designed to encourage girls to work together to solve problems and complete challenges as well as explore a large-scale, complex magical world from horseback. With over 15 million registered users, Star Stable Online is one of the most popular MMO’s in the world, and one of the few online games targeted specifically towards girls.

Or, know someone who would be a perfect fit? Let them know!


Vasagatan 16
111 20 Stockholm Directions

Then join our team.

We are a passionate bunch from all walks of life, working together to make products for girls that inspire and celebrate the power of sisterhood. We aren’t afraid to challenge conventions, driven by the mission to transform the gaming industry into a more open-minded and inclusive environment. Believing that everyone should be able to be whoever they want to be, we create cultures of kindness, connection and belonging.

Sounds good but also pretty ambitious?!? Damn right. Changing the industry takes talent – and that’s why we need you!

Already working at Star Stable?

Let’s recruit together and find your next colleague.

  • Nicole Hallerdt
  • Nika Bender
  • Stacy Place
  • Therése Forssell

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