Digital Marketing Manager - Mobile

Do you want to drive the strategy to optimize our game’s discoverability in Google Play and App Store? We currently have an excellent opportunity available to join our Stockholm based international Digital Marketing team! We are currently looking for Digital Marketing Manager with a passion for mobile user acquisition, data analysis, and optimisation who wants to work in a fast-growing gaming company. A Digital Marketing Manager - Mobile is expected to lead and manage ASO and provide thought leadership and guidance across media channels. The DMMM leads development, evaluation and management of strategic media plans to meet our campaign requirements, budgets and ambitious Digital Marketing Mobile growth objectives. 

As a Digital Marketing Manager - Mobile at Star Stable, you will:

  • Develop an ASO (App Store Optimization) strategy to optimize and improve games discoverability in Google Play and App Store and improve games conversion rates
  • Research and analyze competitor apps for Keywords analysis, App and Games Rankings, identify trends to help us optimize the position of our games in App Stores 
  • Validate optimization strategies using A/B testing
  • Optimize search keywords, product descriptions, screenshots, videos, icons, and reviews to improve keyword rankings and install rate
  • Work with your UA colleagues to execute coordinated strategic ASO to drive performance 
  • Collaborate with internal creative team on copy/imagery/video and storytelling for ASO optimisation
  • Share best practices and ASO insights regularly with internal teams in Studio, Mobile and Marketing 
  • Stay current on the latest developments in app store optimization for both iOS and Google Play

Experiences and qualifications: 

  • Minimum +5  years of experience in ASO and Mobile User Acquisition across Media channels
  • Deep understanding of Mobile marketing landscape, Mobile Marketing strategies and Growth Hacking principles and tools
  • Loves finding unique growth opportunities within the app store ecosystem, and continuously test and optimize 
  • Analytical mindset, able to read and analyze online data and make data-driven decisions
  • Good communication skills with the ability to build strong working relationships with team members, agencies and stakeholders throughout the business 
  • Highly motivated to assist others in the team and contribute to continuous department improvement
  • Results focused, constantly learn to keep up in the changing online space and always up to date with the latest trends in Digital Marketing and ASO
  • Ability to manage projects and lead them through to implementation
  • Experience working in the mobile game industry a plus

Made it this far? Reach out! We'd love to hear from you!

Star Stable Entertainment AB offers an international and fun workplace driven by passion and innovation. Our game Star Stable Online (SSO) is a vast online multiplayer adventure game designed to encourage girls to work together to solve problems and complete challenges as well as explore a large scale, complex magical world from horseback. With more than 15 million registered users, Star Stable Online is one of the most popular MMO’s in the world, and one of the few online games targeted specifically towards girls.

Or, know someone who would be a perfect fit? Let them know!


Vasagatan 16
111 20 Stockholm Directions

Then join our team.

We are a passionate bunch from all walks of life, working together to make products for girls that inspire and celebrate the power of sisterhood. We aren’t afraid to challenge conventions, driven by the mission to transform the gaming industry into a more open-minded and inclusive environment. Believing that everyone should be able to be whoever they want to be, we create cultures of kindness, connection and belonging.

Sounds good but also pretty ambitious?!? Damn right. Changing the industry takes talent – and that’s why we need you!

Already working at Star Stable?

Let’s recruit together and find your next colleague.

  • Nicole Hallerdt
  • Nika Bender
  • Stacy Place
  • Therése Forssell

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