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App Store Optimization Manager

We are currently looking for a passionate and results driven ASO (App Store Optimization) Manager who wants to work with a fast growing gaming company. We have an excellent opportunity for you to join our Stockholm based Digital Marketing team. You will be a part of an international team, managing and developing our ASO Strategy and optimization efforts in order to contribute to our ambitious growth targets.

As the App Store Optimization Manager at Star Stable, you will:

  • Develop an ASO (App Store Optimization) strategy to optimize and improve games discoverability in Google Play and App Store and improve games conversion rates
  • Research and analyze competitor apps for Keywords analysis, App and Games Rankings, identify trends to help us optimize the position of our games in App Stores 
  • Validate optimization strategies using A/B testing
  • Optimize search keywords, product descriptions, screenshots, videos, icons, and reviews to improve keyword rankings and install rate
  • Work with your UA colleagues to execute coordinated strategic ASO to drive performance 
  • Share best practices and ASO insights regularly with internal teams in Studio, Mobile and Marketing 
  • Stay current on the latest developments in app store optimization for both iOS and Google Play

Experiences and qualifications: 

  • Minimum 1-2 years of experience in ASO 
  • Loves finding unique growth opportunities within the app store ecosystem
  • Analytical mind set, able to read and analyze online data and make data-driven decisions
  • Good communication skills with the ability to build strong working relationships with team members, agencies and stakeholders throughout the business 
  • Results focused, constantly learn to keep up in the changing online space and always up to date with the latest trends in marketing and ASO. 
  • Ability to manage projects and lead them through to implementation
  • Creative and energetic team player

Made it this far? Reach out! We'd love to hear from you! We will start contacting candidates in August.

About Star Stable 
Star Stable Entertainment AB offers an international and fun workplace driven by passion and innovation. Our game Star Stable Online (SSO) is a vast online multiplayer adventure game designed to encourage girls to work together to solve problems and complete challenges as well as explore a large scale, complex magical world from horseback. With more than 12 million registered users, Star Stable Online is one of the most popular MMO’s in the world, and one of the few online games targeted specifically towards girls.

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Vasagatan 16
111 20 Stockholm Directions

Where work meets play


Here are just a few of the many benefits you'll enjoy at Star Stable:


Flexible working: 
Everyone has their life outside of the office. Whether you have kids, a cat, or maybe a horse?  Whatever it is that you tend to outside of the office, we offer flexible working options so you can make it all work! 

Positive work environment:
We love to laugh, high five our successes, and help each other out.  We promise you a fun and positive working environment where you can be yourself and fit right in.

Off-site events:
As much as we accomplish in the office, we know the importance of getting outside, too! That's why we frequently plan team outings to get out and explore the best that Stockholm has to offer us.

Health allowance:
Run for the hills! Heck, we'll even give you 5,000 SEK a year to get there.

Snacks on snacks on snacks. When hunger strikes, we've got you covered.

Fun, interactive workplace:
We have an entire section of the office dedicated to every gaming console imaginable, and it's all for you to enjoy!

Breakfast and fika:
It's a little easier to hop out of bed on Monday mornings when you know there's a nice breakfast waiting for you. To top that; we make Fridays so much sweeter just by adding some cake. These are regular occurrences here and ones that you're surely to love as much as we do!

Life comes at you quick, luckily we have a generous insurance package and pension so you can sleep at night knowing we've got your back.

Sweden is home to the second-highest concentration of video game studios per capita in the world, and we're at the center of it all!

Relocation assistance:
Relocation support-for our international hires, we team up with a great group of relocation specialists who can help bring you and your family to Sweden stress-free. 




Why join us?

Our mission is simple: to empower and inspire, and we believe the best place to start is with a talented, diverse team. Star Stable currently employs 120+ people from all over the world and we're always looking for the best and brightest to join our team as we continue to grow.  

We believe in a fun and balanced workplace, and that's why we offer special perks like flexible working hours, fun team events, and an office gaming area. 


Already working at Star Stable?

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